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Discover Shadowline Lingerie

  • Petals sleepwear
  • Exploring the Vintage Shadowline® Lingerie Archives

    Running a lingerie business is hard (but rewarding) work. From designing new garments to attending trade shows, to keeping up with all of your orders, our days are always busy – and we wouldn’t have it any other way! But every now and then it’s nice to pause and just reflect on how far we’ve come.Our Shadowline® lingerie brand was born shortly after the end of WWII, in 1946. Naturally it’s grown and changed in the 75+ years since, but we’ve also stuck firmly to the things that make this brand so special.Nylon lingerie has become harder to find over the decades with many brands choosing to swap it out for polyester, but we love this slinky, ultra-durable fabric and know our customers do too, which is why we’re so...

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  • Feel the Romance: The Silhouette Nylon Sleepwear Collection
  • Introducing the New Shadowline Lingerie Logo

    A lot of things have changed in the world since the beginning of 2020, and Shadowline is no exception! Last year, we were approached by another family-owned business, Dixie Belle Textiles, to purchase their long-standing brand so that their bestselling Scallop Trim Full Brief could live on – much to the delight of fans who had been wearing this style for years or even decades.Dixie Belle® Scallop Trim Full PantyThis year, we felt that the time was right to update our branding. Since the 1950s, Shadowline’s reputation for quality has been represented by our famous pennant or ‘flag’ logo, but now it’s time for a change. We’ve grown as a business and wanted not only a fresh and modern look, but also one that embodies our growing family of brands.So...

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  • Shadowline Collection Spotlight: Satin Essentials