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Discover Shadowline Lingerie

  • A Behind-the-Scenes Look at How Shadowline Lingerie is Designed

    A Behind-the-Scenes Look at How Shadowline Lingerie is Designed

    Have you ever wondered about the lingerie design process behind your favorite Shadowline®, Velrose® or Dixie Belle® pieces? After over 110 years in business, we like to think that we have perfected the art of creating comfortable, stylish, great-fitting underwear and sleepwear! Some of our designs have remained in production, entirely unchanged, for decades which is testament to just how much you love them. Other designs of course are newer, such as our latest Satin Touch sleep collection which seamlessly blends classic Shadowline® elements with contemporary styling. So, what inspires a new product or collection, and how do we take it from concept to creation? Today, we’re taking you behind the scenes of our lingerie design studio in Pennsylvania, where the magic happens… What inspires Shadowline Lingerie designs? As a...

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  • Discover the Adjustable-Length Velrose® Snip-It Slips for the Perfect Fit

    Whether full slips or half slips, once you’ve worn one of these foundational garments, you’ll quickly realize they’re a wardrobe essential. Smoother fits, enhanced comfort, a lighter laundry load… these are just some of the many practical benefits to wearing a lingerie slip under your clothing. Finding the right slip however can sometimes be challenging, especially if you’re petite or tall. And that’s where our Velrose® Slip-It slips come in. Vintage Velrose® Snip A Row slip. Images courtesy of Gina at Vintorious on Etsy. What makes Velrose® Snip-It slips ideal for women of all heights? Our Snip-It slips aren’t anything new – our customers in the know have been loving them for decades! Debuting as “Snip A Row”, this collection was introduced by Alan Rifkin, grandson of Velrose’s original 1914...

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    Discover the Adjustable-Length Velrose® Snip-It Slips for the Perfect Fit
  • Lingerie to Love: Our Most Romantic Sleepwear Collections

    Lingerie to Love: Our Most Romantic Sleepwear Collections

    Valentine’s Day may be over – at least until next year – but we’re firm believers that no excuse is needed to treat yourself to beautiful nightwear! In the mood for lace, satin and a sense of romance? From dreamy vintage looks to showstopping elegance, here are four sleepwear collections you’ll fall in love with all over again every time you put them on. Left: Shadowline® Blush Lace Bodice Long Nightgown & Button Down Robe Peignoir Set Right: Shadowline® Silhouette Short Lace Bodice Nightgown Silhouette: a true love story Arguably our most romantic sleepwear collection of them all, Silhouette is the only one made from the fine Satintrique© nylon usually reserved for our panties. Light as a feather and finished with a subtle pearlescent sheen for extra luxury, for Silhouette...

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  • Winter Warmers: 5 Cold Weather Lingerie Essentials

    Feeling the chill? From snuggly sweaters to scarves and snow boots, there are plenty of ways to wrap up warmer in winter – but if you choose your underwear wisely, you can wrap up even warmer! Here are our top 5 lingerie and loungewear essentials for a cozier, more comfortable winter season: Shadowline® Cotton Hipster Panty Cotton panties Staying warm starts with the first thing you choose to put on in the morning, so when it’s frosty out, opt for cozy cotton panties. Thanks to its loosely-interwoven fiber structure which traps many tiny pockets of air against your body, cotton is naturally a great thermal insulator, on top of being soft and breathable. Our Shadowline® panty collection includes full brief, high leg and hipster options in 100% cotton, while the...

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    Winter Warmers: 5 Cold Weather Lingerie Essentials
  • Satintrique® vs Opacitrique®: Which Nylon Sleepwear is Right for You?

    Satintrique® vs Opacitrique®: Which Nylon Sleepwear is Right for You?

    Searching for the perfect bedtime attire? At Shadowline Lingerie, we’ve always been fans of nylon sleepwear. It’s breathable, it has a lovely soft and silky feel (it was originally invented to be an alternative to silk after all!), it’s easy to launder – no wrinkling, no shrinking, and no taking ages to dry – and it holds onto dye really well, meaning the color will stay looking vibrant year after year. Nylon is also wonderful for its versatility. It’s a highly durable fiber, something that makes it a popular choice for rugged backpacks and hard-wearing camping tents, but it can also be made to look light and delicate. Just think about nylon stockings, for example. We chose to create two rather different pure nylon fabrics for our sleepwear: Opacitrique® and...

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  • Celebrating 110 Years of Velrose® Lingerie

    Did you hear? We’re turning 110 this year! That’s well over a century of lingerie design history so, whether you’re into retro fashion or just want to reminisce, let’s take a walk back through some of our mid-century (and older) archives. The best bit? We’re still producing many of these designs today, because the classics never go out of style! The cotton slip that launched a brand Founded in 1914 by husband-and-wife duo William and Rose Rifkin, our very first products were aprons, each one carefully stitched together on Rose’s foot-treadle machine. But it wasn’t long until we switched to slips, beginning with the couple’s Velrose® Cotton Dress Slip design. It’s a piece that has truly stood the test of time since you can still buy it from us to...

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    Vintage Velrose garment tags and advertisement
  • Cherish nightgowns

    Cherish: Comfy and Colorful Nightgowns

    Want to add a pop of color to your sleepwear drawer in anticipation of spring? We recommend a look at our Cherish collection – a three-piece nightgown range where classic comfort meets chic, contemporary styling.Available in four eye-catching color choices – Sapphire, Seafoam, Lilac and zingy Raspberry – these gowns are crafted from our signature Opacitrique® nylon, a Shadowline® exclusive that’s breathable yet weightier than similar nylon sleepwear fabrics, for a better drape and enhanced opacity. Shadowline® Cherish Long Cap Sleeve Nightgown in Seafoam Every detail has been carefully considered to enhance this drapey fit, from the wide hem trims that make the gowns hang nicely, to the double-layering of the cute cap sleeves. There’s also, of course, the beautiful Venise embroidery medallions inset at the neckline. Not just a pretty...

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  • La Vie en Rose: Romantic New Blush Pink Arrivals

    Calling all fans of soft and delicate pink! After seeing how much you loved the Blush-colored charmeuse satin in our Charming and Satin Essentials collections, we are now also offering it in our delightful Satintrique® nylon.Exclusive to Shadowline Lingerie, Satrintrique® is our lighter, floatier nylon with a subtle pearlescent finish. It’s the kind of fabric that will make you want to swish and twirl around, especially in our diaphanous nightgowns and robes.Left: Shadowline® Long Lace Bodice Button Down RobeCenter: Shadowline® Long Lace Bodice Nightgown with Added SupportRight: Shadowline® Long Lace Cap Sleeve NightgownBlush is available now in three styles from the premium Silhouette collection: the beautifully-draped long cap sleeve nightgown, the long sleeveless nightgown with a fitted stretch bodice, and the matching peignoir robe that you can style with both.We’re...

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    La Vie en Rose: Romantic New Blush Pink Arrivals
  • Introducing Rochelle Satin, a Vintage-Inspired Slip Collection

    Introducing Rochelle Satin, a Vintage-Inspired Slip Collection

    Do you love the elegance of vintage lingerie and nightwear? Feel at your best when you’re draped in silky satin and delicate lace? Then get ready to fall head over heels for our latest Shadowline® lingerie creation: Rochelle Satin.One of our most luxurious collections to date, Rochelle Satin is based on three bestselling silhouettes from our Velrose® Cotton Batiste range, which our designers have recreated in soft, silky satin charmeuse to turn up the glamour to an eleven.Inspired by the soft pastel and cream colors of lingerie from the 1940s and 50s, we’ve made each piece available in a choice of Blush, Mint or Taupe. They’re trimmed with lashings of exquisite Rochelle lace, and are all cut on the bias for a beautiful drape.Constructing garments on the bias is a...

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  • The History (and Future!) of Dixie Belle® Lingerie

    Dixie Belle® may be the newest addition to the Shadowline Lingerie family, but there’s a long and fascinating history behind it. Originally called Dixie Belle Textiles, the company first launched in North Carolina in 1946 – incidentally, the same year that the Shadowline® brand was founded. Perhaps they were always destined to end up under the same umbrella!This was a time when nylon lingerie was still relatively new, and although the company also made hospital gowns, Dixie Belle® quickly became a popular brand with customers for garments such as its nylon slips and panties, thanks to its unwavering focus on providing superior quality and fit at a reasonable price point.Vintage Dixie Belle® nylon robe. Image courtesy of 2sweet4wordsVintage on Etsy.Also key to its success however was the way the brand...

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    The History (and Future!) of Dixie Belle® Lingerie
  • Shadowline Lingerie and Nanny’s Nighties: A Pampering Non-Profit Partnership

    Shadowline Lingerie and Nanny’s Nighties: A Pampering Non-Profit Partnership

    We are delighted to announce that Shadowline Lingerie is now partnering with Nanny’s Nighties, a registered non-profit that’s dedicated to bringing a little pampering to women in long-term care facilities in our local area – via the medium of nightgowns, of course!Co-founders Angie Kreider and her father Bob Atkins created Nanny’s Nighties after Angie’s mother Sharon Atkins was diagnosed with Alzheimer’s disease. With some help from their local hospice, they were thankfully able to fulfil her wish of being cared for at home. However, it got them to thinking about the many others out there who are not so fortunate.Inspired by both a desire to give back and by Sharon’s fabulous, fashion diva style, they founded Nanny’s Nighties in June 2021 with one simple mission: to deliver personalized sleepwear and...

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  • Dixie Belle® and Velrose® Lingerie - A Perfect Match

    Did you know that we use many of our fabrics across multiple collections, so you can mix and match?When we revived the retro-favorite Dixie Belle® lingerie brand in 2019, we kept everything fans loved about the bestselling Scallop Trim Full Brief Panty the same: the shape, the sizing, and of course, the 100% nylon fabric.This bestselling full-cut panty is crafted from a silky-smooth nylon tricot, a fabric manufactured right here in the US which is the exact same one we use for our nylon Velrose® daywear. So if you’ve ever wanted to feel perfectly coordinated under your clothing, now you can!Velrose® Nylon Padded Shoulder Cami and Dixie Belle® Scallop Trim Full Panty in BeigeOur Velrose® range includes full slips, half slips, slip shorts, culottes and camisoles, which are available in...

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    Dixie Belle® and Velrose® Lingerie - A Perfect Match
  • Petals: A Color Story

    Petals: A Color Story

    We’re thrilled to announce the arrival of two new colors in our bestselling Petals collection this month: Lilac and Raspberry.Adorned with soft, non-scratchy rose embroidery that gives the collection its name, Petals is our signature sleepwear range. We first introduced it back in the 1980s, and it’s as popular today as it was back then. In fact, the nightgown and robe combination is the number one bestseller in the industry for travel, thanks to its lightweight, wrinkle-resistant fabric that takes up very little space in your luggage!Petals originally debuted in four colors: Sapphire, Pink, Rosy Pink and Seafoam, all of which are still available to buy now. But we also like to keep things fresh by also introducing new, limited edition colors regularly, such as this year’s Lilac and Raspberry.New...

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  • Exploring the Vintage Velrose® Lingerie Archives

    This Thanksgiving month, we’re feeling thankful for all of the many customers, old and new, who’ve kept us in business for a whopping 108 years – and counting! But how did it all start?Today, we’re going to dive deep into the history of our oldest brand, and take you back to our very beginnings…William and Rose Rifkin with two of their children.Velrose® was founded in 1914 in Philadelphia when William and Rose Rifkin decided to set up an apron-making business. He would cut the fabric by night and find customers by day, and she would carefully sew each garment together on her foot-treadle machine while caring for their children at home.From there, it wasn’t much of a stretch to expand into making slips when their sons joined the family business...

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    Exploring the Vintage Velrose® Lingerie Archives

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Shadowline Ivory Lace Trim Hipster Panty
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Shadowline® Lace Trim Hipster Panty
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$14.00
11005 Ivory Front
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Shadowline® Spandex Hipster Panty
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Sapphire Cherish Cap Sleeve 38" Short Nightgown
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Shadowline® Cherish Cap Sleeve Short Nightgown
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Raspberry Cherish Sleeveless 38" Short Nightgown
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Shadowline® Cherish Sleeveless Short Nightgown
$10.99
$10.99
$38.00

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