Do you ever step outside and immediately wish you’d worn something else because your skirt keeps getting bunched up between your legs? Or wake up at night feeling uncomfortably tangled up inside your sleepwear? The culprit, in many cases, is static cling – a build-up of static e...

For some of us, a good night’s sleep comes easy – we fall into a deep, restful slumber the moment our head hits the pillow. For others, night-times are more about tossing, turning and struggling to stay (or fall) asleep. While there are many lifestyle or décor changes you can make t...

Wouldn’t it be nice to always have the perfect underwear for whichever outfit you pick out in the morning? You can make that a reality. All it takes is a little reviewing and refreshing of your current lingerie drawer, and that ‘new year, new start’ mood is the perfect motivation to ...

Shadowline® Rochelle Satin Full Slip with Adjustable Straps Have you ever read “bias-cut satin” in one of our product descriptions, or someone else’s, and wondered what it meant? The need-to-know answer is that “bias-cut” is a mark of quality, but if you want the full exp...

If you ask any group of women what their preferred lingerie color is, you’ll likely hear everything from practical nude tones to pretty pinks or sexy reds… But many, many of them will tell you it’s black. Black lingerie has long been a staple in America’s underwear drawer...

Shadowline® Silhouette Peignoir Set in Diamond White Planning a wedding? If ever there’s an occasion to splurge on that truly luxe lingerie or nightwear you’ve had saved on your wish list, your upcoming nuptials is it! And the best part is that you don’t have to limit yourself to a s...

Have you ever wondered about the lingerie design process behind your favorite Shadowline®, Velrose® or Dixie Belle® pieces? After over 110 years in business, we like to think that we have perfected the art of creating comfortable, stylish, great-fitting underwear and slee...

Left: image © Artycrafter. Right: Velrose® Full Slip with Wide Lace As a company that was founded over a century ago in 1914, we’re fascinated with the history of intimate apparel and in particular, the history of slips – one of our signature products, and the first linge...

Whether full slips or half slips, once you’ve worn one of these foundational garments, you’ll quickly realize they’re a wardrobe essential. Smoother fits, enhanced comfort, a lighter laundry load… these are just some of the many practical benefits to wearing a lingerie slip...

Do you have wide hips and struggle to find panties that fit your body shape? Which make you feel fabulous and which don’t ride up, cut in or sag down at the waist? Whether you’re pear-shaped, apple-shaped or an hourglass, here’s our guide to picking panty styles for wide ...

Here at Shadowline Lingerie, while we haven’t been creating nylon sleepwear and lingerie since the very beginning, it’s only because we’ve been in business since before nylon even existed. As soon as it became an option, we jumped on it; our 100% nylon Dixie Belle® Scallop ...

Spring is officially here, and what better place to begin your spring cleaning than your lingerie drawer? Having underwear that you adore to put on first thing in the morning can be a great mood booster, as can changing into sleepwear that makes you feel 100% relaxed, cozy ...

Valentine’s Day may be over – at least until next year – but we’re firm believers that no excuse is needed to treat yourself to beautiful nightwear! In the mood for lace, satin and a sense of romance? From dreamy vintage looks to showstopping elegance, here are four sleepwe...

Image © Natalia Kostikova Have you ever put on a once-beautiful bra only to find it has a tear in the fabric, or found yourself frantically hunting through a heap of underwear for that comfy, no-show panty when you’re late in the morning? The start of a new year is a grea...

Feeling the chill? From snuggly sweaters to scarves and snow boots, there are plenty of ways to wrap up warmer in winter – but if you choose your underwear wisely, you can wrap up even warmer! Here are our top 5 lingerie and loungewear essentials for a cozier, more comforta...

Searching for the perfect bedtime attire? At Shadowline Lingerie, we’ve always been fans of nylon sleepwear. It’s breathable, it has a lovely soft and silky feel (it was originally invented to be an alternative to silk after all!), it’s easy to launder – no wrinkling, no sh...

Shadowline® Simply Charming Satin Chemise Once a staple in every woman’s wardrobe, traditional slips have surged in popularity once again in recent years and it’s little wonder why – these classic daywear garments offer so many benefits, not least of which is adding a lit...

When it comes to homewear, there’s simply nothing else as glamorous as a peignoir set. Typically light, floaty and decorated with lace, it’s a style that harks back to the silver screen starlets of Old Hollywood. But when did it actually originate, and is there a difference...

Did you hear? We’re turning 110 this year! That’s well over a century of lingerie design history so, whether you’re into retro fashion or just want to reminisce, let’s take a walk back through some of our mid-century (and older) archives. The best bit? We’re still producing many of the...

Now that we’re heading into summer, you might be paying extra attention to the fiber content of your clothing to ensure it will be cool and comfortable. And nowhere does this matter more – in summer or otherwise – than our underwear, the layer that sits closest to our body....

Shadowline® Lace Cheeky Panty Did you spring clean your lingerie drawer this season? Some of us love this annual ritual, others simply buy fresh underwear as and when we find we need to. If you’ve ever stopped to wonder how often you should be replacing your underwear, ...

When it comes to skirt and dress slips, there are many different reasons that people wear them. But whereas skirts and dresses sometimes come with their own built-in lining layer that serves many of the same purposes, the same can’t really be said for pants. Even high-end pants are r...

Some like their slips and camisoles to be loose and flowy over the tummy area, like our Velrose® Full Slip with Wide Lace. Others like them to gently nip in at the waist, showing off your natural curves. If you’re in the latter group, you’ll want to keep an eye out for princess seams....

Want to add a pop of color to your sleepwear drawer in anticipation of spring? We recommend a look at our Cherish collection – a three-piece nightgown range where classic comfort meets chic, contemporary styling.Available in four eye-catching color choices – Sapphire, Seafoam, Lilac an...

Did you know that the first lingerie items we ever made, shortly after the end of World War II, were slips? They’re truly at the heart of our brand! Not to mention, absolutely essential to our wardrobes too.There are so many different reasons to wear a slip: they add warmth, they add op...

Starting to think about (and shop for) the holidays?  Whoever’s on your gift list this year – your partner, your mom, your friend, or hey, even yourself! – we’ve got a wide range of ideas, and for a wide range of budgets too.Here’s our 2023 guide to the very best sleepwear and lingerie ...

Calling all fans of soft and delicate pink! After seeing how much you loved the Blush-colored charmeuse satin in our Charming and Satin Essentials collections, we are now also offering it in our delightful Satintrique® nylon.Exclusive to Shadowline Lingerie, Satrintrique® is our lighter...

Fashion in the 1950s was all about glamor – and curves! After all, this was the decade when Marilyn Monroe was at the height of her fame, and women everywhere wanted to imitate her voluptuous look. It was also an era still heavily influenced by Christian Dior’s ‘New Look’, an hourglassy...

Do you love the elegance of vintage lingerie and nightwear? Feel at your best when you’re draped in silky satin and delicate lace? Then get ready to fall head over heels for our latest Shadowline® lingerie creation: Rochelle Satin.One of our most luxurious collections to date, Rochelle ...

Dixie Belle® may be the newest addition to the Shadowline Lingerie family, but there’s a long and fascinating history behind it. Originally called Dixie Belle Textiles, the company first launched in North Carolina in 1946 – incidentally, the same year that the Shadowline® brand was foun...

We are delighted to announce that Shadowline Lingerie is now partnering with Nanny’s Nighties, a registered non-profit that’s dedicated to bringing a little pampering to women in long-term care facilities in our local area – via the medium of nightgowns, of course!Co-founders Angie Krei...

Image: © Everett Collection Inc.Wearing pajamas to bed is something that unites us almost globally. But have you ever wondered when they were first invented, or where? Today, we’re going to walk you through the origins of the pajama set, plus show you some utterly gorgeous Shadowline® p...

Did you know that we use many of our fabrics across multiple collections, so you can mix and match?When we revived the retro-favorite Dixie Belle® lingerie brand in 2019, we kept everything fans loved about the bestselling Scallop Trim Full Brief Panty the same: the shape, the sizing, a...

We’re thrilled to announce the arrival of two new colors in our bestselling Petals collection this month: Lilac and Raspberry.Adorned with soft, non-scratchy rose embroidery that gives the collection its name, Petals is our signature sleepwear range. We first introduced it back in the 1...

Nylon, a man-made fiber, is a particularly durable option for ‘delicate’ clothing such as lingerie. It’s created by tightly bonding together lots of tiny, twisted threads to form a very smooth yarn that is incredibly strong and abrasion-resistant.Nylon stockings were first introduced in...

Image: © rufatjumaliFrom cozy pajamas to fancy socks, gifting sleepwear and underwear has become a holiday tradition. And no wonder – it’s a great gift idea for almost anyone in your life, be it a comfy new house robe for Mom or a beautiful and luxurious nightdress for your other half.W...

This Thanksgiving month, we’re feeling thankful for all of the many customers, old and new, who’ve kept us in business for a whopping 108 years – and counting! But how did it all start?Today, we’re going to dive deep into the history of our oldest brand, and take you back to our very be...

Whether you’re looking to build the perfect capsule wardrobe or simply give yourself more outfit options without buying multiple items, there’s nothing quite like a camisole. It’s an incredibly versatile garment that you can wear year-round, dress up or dress down, and wear either as un...

Image: © Everett Collection Inc.With a company history dating back to 1914, and plenty of decades-long loyal customers, we know that lots of our fans take an interest in vintage lingerie styles. Which is why we are launching a new series for our blog today which will walk you through ho...

The Petals collection is a Shadowline® classic. Often imitated but never truly duplicated, it has been our top-selling sleepwear collection for decades – right since it was first released in the 1980s!At its launch, the Petals collection comprised just three designs: the Short Flutter ...

If you’re in the process of planning a wedding, then you’ll know there’s a lot to do. Even choosing your outfit is a multi-step process – as well as finding the perfect dress, you also need to consider shoes, accessories, and what you’ll be wearing underneath it all.Most brides-to-be li...

Running a lingerie business is hard (but rewarding) work. From designing new garments to attending trade shows, to keeping up with all of your orders, our days are always busy – and we wouldn’t have it any other way! But every now and then it’s nice to pause and just reflect on how far ...

Image: © VoyagerixWhen it comes to keeping your underwear hidden below your clothing, there are two options. You can adapt what you’re wearing over it – such as choosing thick, textured, dark, or printed fabrics through which underpinnings are less likely to be visible – or you can pick...

When it comes to clothing, great value isn’t just about durability or an excellent price-to-quality ratio (although those things too!), it’s also about finding pieces you can wear regularly. And what’s more versatile than something you can wear to bed and outdoors?Lingerie as outerwear ...

Image: © Mariia BoikoWhen shopping online for panties, you might have come across the term ‘rise’ and wondered what exactly it means, beyond the fact that low rise = low-waisted and high rise = high-waisted. How low is low rise, for example? Or what counts as a ‘regular’ rise?What is pa...

With Valentine’s Day just around the corner, we thought now would be the perfect time to introduce you to our most romantic sleepwear collection of them all: Silhouette.What makes Silhouette so special? It’s all in the fabrics. This is our only collection to date that uses our exclusive...

No one likes having to throw clothes away, especially when it’s a piece they really loved. Wouldn’t it be fabulous if everything we bought stayed in perfect condition forever? Unfortunately, whether faster or slower, all fabrics eventually wear out. The good news is that there are steps...

© AbrakadabraartHere at Shadowline Lingerie, we’re big fans of nylon – it’s the primary fabric type we use! A fun fact that many people don’t know about it is that in its early days of existence, nylon was more expensive than silk. (Nowadays it’s a more affordable alternative). So what ...

Did you know that some of the fabrics we use for Shadowline® garments were developed in house, especially for use by our brand, or that we often use the same fabrics across multiple ranges so that you have the option to mix and match?Today, we’re introducing you to six of our most commo...

A lot of things have changed in the world since the beginning of 2020, and Shadowline is no exception! Last year, we were approached by another family-owned business, Dixie Belle Textiles, to purchase their long-standing brand so that their bestselling Scallop Trim Full Brief could live...

Never in the history of panties have we had access to so many different styles as we do now – a quick search online is all it takes to find hip hugger panties, high-waisted ones, design with either full coverage or ultra-high leg lines, and a dozen other styles besides. That’s great, of...

Summer has arrived! For most of us, it’s the best season of the year – a time to dust off the barbecue, picnic in the park, and hopefully take a vacation from ordinary life. But while basking in the warm glow of the sun by the pool is one thing, feeling overheated and sticky with sweat ...

Just like more visible fashions, women’s panties have changed a lot over the years. Shape trends have come and gone (and in some cases, come back again), while innovations in the textile industry have driven other design changes from decade to decade.That garments evolve over time is no...

How many slips are in your closet? If the answer is “lots”, then you already know how wonderful this classic lingerie style can be – some would say it’s just as much an indispensable wardrobe staple as a pair of jeans. If, on the other hand, you’re not yet a convert, then allow us to ex...

While some of us are less bothered than others about matching our lingerie on a daily basis, there’s no denying that a coordinated bra and panty set has the power to instantly make us feel more glamorous, and more put-together. But what to do when you find a fabulous bra and don’t like ...

Happy 2020 to all of our loyal Shadowline customers and new readers! We started early on one of our New Year’s resolutions which was to create a company blog. We’re looking forward to getting to know all of you better this year and to show off our Shadowline sleepwear and daywear.Today ...